What Happens Before “Book Now”?
The button is the last action. The real marketing happened well before anyone clicked it.
The Archive
The Memos
A lot of online marketing advice exists. However, a problem with much of this advice is that it tells you what to do and not why, when, or even if it makes sense for your business.
This is where the memos come in. The memos are my way of digging a little deeper. The goal here is to break down medspa marketing through four primary lenses: strategy, digital, branding, and consumer behavior. While some posts will address very specific details, others will have a broader view. Regardless, they all have a singular purpose, which is understanding what's truly driving a customer's actions and how each decision we make as marketers can impact the entire marketing experience.
The Latest Memo
Your Medspa Marketing Should Answer the Question Before a Patient Asks
Every patient has questions at every point of the decision. Predictive communication answers them before they're asked, and makes marketing feel like better service.
Read the memo →
One Treatment, Different Patients
Two patients can want the same Botox appointment for completely different reasons. Buyer personas are how you talk to each of them.
The Smallest Click Can Cost You Patients
A vague button, buried pricing, one extra step: the tiny design decisions that decide whether a visitor books.
A/B Testing in Medspa Marketing Can Improve Patient Conversions
The marketer isn't the customer. Split-testing lets your audience decide which message works, and teaches you why.
Customer Loyalty in Medspas: Why Rewards Alone Aren't Enough
42% of loyal customers produce 80% of revenue. A rewards program creates expectations; the experience is what keeps them.
No memos in this topic yet. Check back soon.