What Actually Builds Trust in Medspa Marketing?
I asked five professionals across marketing, healthcare, aesthetics and leadership what earns a patient’s trust. Their answers all point to the same thing.
From the Desk of MonMarketing
Marketing
Worth
Noticing.
A closer look at what's influencing strategy, branding, content, and customer behavior in the medspa industry.
View the memos →
The Mon MemosGood marketing
Good marketing
isn't only about
getting noticed
For medspas, getting attention is only one part of the job. The larger challenge is building enough trust that someone will keep looking, keep considering, and eventually have enough confidence in your practice to choose it.
The Mon Memos is where I break down the strategy behind that process. In these memos, I'll look at the branding, content, digital touch points, and how patients behave when they experience a medspa before, during, and after becoming a patient.
My goal with The Mon Memos is simple: make marketing feel more intentional and understandable than a list of things you are supposed to be doing just because everyone else is.
The Memos
View all memos →Explore by topic
01StrategyThe big picture decisions regarding how medspas attract patients, position themselves, create offers, and grow over time.02DigitalSocial media, search engines, websites, emails, paid advertising, and online experiences which influence whether or not people discover and evaluate a practice.03BrandingThe way a medspa looks, sounds, feels, and is remembered. This includes positioning, message consistency, reputation, and other details which shape perception.04Consumer BehaviorThe human side of marketing. Why do people hesitate? Compare? Trust? Return? Recommend?
From the desk
Latest memos
Ideas, observations, and breakdowns from across the medspa marketing world.
Your Medspa Marketing Should Answer the Question Before a Patient Asks
Every patient has questions at every point of the decision. Predictive communication answers them before they're asked, and makes marketing feel like better service.
What Happens Before “Book Now”?
The button is the last action. The real marketing happened well before anyone clicked it.
Featured Guide
Get the Guide
A patient's relationship with a medspa starts way before their first appointment and continues well after they leave.
This guide examines each stage of that journey, from awareness and consideration through booking, experience, retention, and advocacy, and explores how marketing can influence every step along the way.
Read the Guide →
From the desk of Mon
I've always been more interested in the “why.”
Why does one brand appear more trustworthy than the other? Why will customers follow a business for months before booking? How could two medspas have the same products and services, yet one appears more appealing? Those questions are why I went into marketing, and The Mon Memos is where I get to explore them through the lens of the aesthetics industry.
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